Is this a joke?

Okay, I just came across something called Bacon Salt. The creators claim to be on a quest to make everything taste like bacon. Now, I’m not against that, in fact it was just Sunday, after climbing Middle Sister that I was heard saying, “mmmm, everything’s better with bacon,” while stuffing a bacon, cheeseburger down my gullet. Bacon’s good in my book. But really. Is this for real?

And in the oxymoron category, this stuff is vegetarian (!) and kosher certified (!!). Hmmm, I guess it probably also has a disclaimer that says, no actual pork was harmed in the making of this product.